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• Prakash Sheshadri Nathan
  IIMB, PGP, 1993. Leadership coach and Mentor, Multiple leadership positions in privately funded infrastructure business, Climate Investment

Kunal, Congratulations on thinking about starting a business of your own. Are you of the belief that building a website would generate business? Any business is always built from the ground up, based on a value perceived by a potential customer. A website in your kind of business can only be a reference check for the prospect (Is this person genuine? Have other people used it? Does what he told me is what he is communicating? How many stars has he got for his work? What do the customers say about his work?). So my advice to you is to build credibility by taking on some work first and delivering them. Hopefully, you can complete your education also in the meantime. A degree from a good University will look good on the website too. And if possible take on some internships at some leading firms. Finally, anything meaningful takes time. Rome was not built in a day. Best wishes!

• Kakul Paul
  IIMA, PGP, 2005. Partner, Tiger Analytics

First of all Congratulations on building such an impressive website even before your course completion - shows your passion!! More than focusing on the website (since you already have a well structured one to start-off), if you have to channelize your spends, suggest focusing on the lead generation funnel. My sister is an architect herself and I have helped her a lot in this area - social media marketing is key for architects and designers as customers spend good amount of time on google and other social media websites searching for the right designs and the right designers - reels, videos and visuals create better traction - avoid renders, having live project pics and videos. Once your business establishes “word of mouth” will be an equally important lead generation stream. In due course, once you pass out, tying up with builders in their initial stages will be key - they can pass on your contacts to their customers.